Sitia is a beautiful coastal town located in eastern Crete, within the regional unit of Lasithi. It lies in the northeastern part of the region, approximately 70 kilometers east of Agios Nikolaos. Sitia serves as the administrative center of the municipality of Sitia, which was formed through the merger of the former municipalities of Sitia, Itanos, and Lefki.

The area has deep historical roots and is believed to correspond to the ancient city of Itia or Itida, traditionally considered the birthplace of Myson, one of the seven sages of antiquity. According to mythology, Heracles gathered warriors from Crete, including Sitia, to fight the Laestrygonians in Italy, where, after his victory, he founded a new city bearing the same name.

Sitia is also known as the birthplace of the poet Vitsentzos Kornaros, author of the famous Cretan epic poem “Erotokritos.” The town preserves its rich cultural heritage and offers visitors unique experiences.

The natural beauty of the area is striking, with pristine beaches, picturesque landscapes, and traditional villages surrounding the town. Sitia has a small airport with connections to Athens and the Aegean islands, making it an accessible and popular tourist destination.

Visit Sitia to enjoy a unique blend of history, culture, natural beauty, and authentic Cretan hospitality. Be sure to explore the nearby villages of Itanos and Lefki, where you can find traditional products and genuine local flavors.