Red Beach (Kokkini Ammos) is one of the most unique and captivating beaches on the southern coast of Crete. Located just south of the famous village of Matala, it remains a well-hidden treasure for those seeking a quieter and more nature-connected experience.

There are two ways to reach this secluded spot: either by hiking the scenic trail that begins in the heart of Matala or by arriving by boat. The hike takes about 20–30 minutes and offers breathtaking views of the Libyan Sea from above. Alternatively, a boat ride provides a more relaxed and easygoing approach.

True to its name, the beach is covered in reddish sand, creating a striking contrast with the turquoise waters. On the northern end, steep cliffs hide a small sea cave that adventurous visitors can explore.

In early summer, Red Beach remains largely untouched and unorganized, so it’s essential to bring your own water, snacks, and sun protection like an umbrella or a hat. Later in the season, as more tourists arrive, a small local vendor usually sets up a modest business, offering sunbeds, umbrellas, and refreshing drinks at very affordable prices, without disturbing the natural charm of the area.

Red Beach is also known as a naturist-friendly destination. While it’s not exclusively a nudist beach, it is common to see a few visitors enjoying the freedom of swimming and sunbathing au naturel. Most people, however, wear regular swimwear, and the atmosphere is relaxed and respectful, making it comfortable for everyone.

If you're looking for a more authentic escape away from the crowds and touristy resorts, Red Beach is a perfect choice. With its exotic landscape, peaceful vibe, and unspoiled beauty, it promises a truly memorable experience of Crete.